{"id":164539,"date":"2025-07-24T13:24:28","date_gmt":"2025-07-24T11:24:28","guid":{"rendered":"https:\/\/dake.es\/?p=164539"},"modified":"2025-07-24T13:24:28","modified_gmt":"2025-07-24T11:24:28","slug":"sustentabilidade_blanco","status":"publish","type":"post","link":"https:\/\/dake.es\/pt-pt\/experience-pt\/sustentabilidade_blanco\/","title":{"rendered":"Transpar\u00eancia e sustentabilidade: o compromisso real da BLANCO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Na DAKE, celebramos a nova pol\u00edtica de comunica\u00e7\u00e3o ambiental da BLANCO, um passo em frente rumo a uma cozinha mais consciente e respons\u00e1vel.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/dake.es\/wp-content\/uploads\/2025\/07\/blanco-sostenible-2-1024x797.jpeg\" alt=\"Sostenibilidad BLANCO\" class=\"wp-image-164518\" srcset=\"https:\/\/dake.es\/wp-content\/uploads\/2025\/07\/blanco-sostenible-2-1024x797.jpeg 1024w, https:\/\/dake.es\/wp-content\/uploads\/2025\/07\/blanco-sostenible-2-300x234.jpeg 300w, https:\/\/dake.es\/wp-content\/uploads\/2025\/07\/blanco-sostenible-2-768x598.jpeg 768w, https:\/\/dake.es\/wp-content\/uploads\/2025\/07\/blanco-sostenible-2-1536x1196.jpeg 1536w, https:\/\/dake.es\/wp-content\/uploads\/2025\/07\/blanco-sostenible-2-600x467.jpeg 600w, https:\/\/dake.es\/wp-content\/uploads\/2025\/07\/blanco-sostenible-2-64x50.jpeg 64w, https:\/\/dake.es\/wp-content\/uploads\/2025\/07\/blanco-sostenible-2.jpeg 1716w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na DAKE, partilhamos a vis\u00e3o de um setor de cozinha cada vez mais conectado com os valores de sustentabilidade, clareza e responsabilidade. Por isso, aplaudimos a nova pol\u00edtica ambiental que a BLANCO, refer\u00eancia global em solu\u00e7\u00f5es para a zona de \u00e1gua, acaba de implementar, com o objetivo de refor\u00e7ar o seu compromisso com a transpar\u00eancia e a comunica\u00e7\u00e3o honesta em mat\u00e9ria de sustentabilidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta iniciativa surge como resposta direta tanto \u00e0s novas exig\u00eancias regulamentares da Uni\u00e3o Europeia como a uma realidade que todos observamos: os consumidores est\u00e3o cada vez mais informados, mais comprometidos e mais exigentes com o impacto ambiental do que compram e instalam nas suas casas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A BLANCO definiu cinco princ\u00edpios fundamentais que ser\u00e3o aplicados a toda a sua comunica\u00e7\u00e3o ambiental: desde cat\u00e1logos, r\u00f3tulos e fichas t\u00e9cnicas at\u00e9 campanhas digitais e materiais promocionais. Entre eles, destaca-se o compromisso de apoiar cada dado com provas verific\u00e1veis, evitar afirma\u00e7\u00f5es vagas ou exageradas e dar sempre prioridade \u00e0 clareza, rastreabilidade e contexto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como explica Jan Vollmer, Gestor de Sustentabilidade da BLANCO: \u00abNo design de uma cozinha moderna, a sustentabilidade \u00e9 j\u00e1 um valor imprescind\u00edvel. A nossa responsabilidade \u00e9 comunic\u00e1-la com clareza e sem exageros\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta abordagem refor\u00e7a a lideran\u00e7a da BLANCO no desenvolvimento de produtos eficientes, duradouros e respons\u00e1veis. Uma aposta firme na integra\u00e7\u00e3o da sustentabilidade real, n\u00e3o s\u00f3 no design, mas tamb\u00e9m no discurso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na DAKE, apoiamos plenamente esta evolu\u00e7\u00e3o: porque comunicar de forma honesta tamb\u00e9m faz parte do design do futuro.<\/p>\n\n\n\n<div class=\"wp-block-jet-engine-container jet-container jet-container--content-direction-vertical jet-container--content-justify-center jet-container--content-align-flex-start wp-block-jet-engine-container\" style=\"min-height:-6px;background-image:url(https:\/\/dake.es\/wp-content\/uploads\/2024\/05\/Banner_firma_marcas_Black-e1718358539458.jpg);background-position:center;background-size:cover;background-repeat:no-repeat\"><div class=\"jet-container__overlay  has-ast-global-color-0-background-color \" style=\"opacity:1\"><\/div>\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:18px\">Para consultas sobre p\u00f3s-venda, visite a nossa \u00e1rea:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c5929df9 wp-block-buttons-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-ast-global-color-0-color has-ast-global-color-5-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/dake.es\/pt-pt\/servico-ao-cliente\/\" style=\"border-style:none;border-width:0px;border-radius:100px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">SERVI\u00c7O P\u00d3S-VENDA<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na DAKE, celebramos a nova pol\u00edtica de comunica\u00e7\u00e3o ambiental da BLANCO, um passo em frente rumo a uma cozinha mais consciente e respons\u00e1vel. Na DAKE, partilhamos a vis\u00e3o de um<\/p>\n","protected":false},"author":9,"featured_media":164518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[432,693],"tags":[],"marcas":[355],"class_list":["post-164539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience-pt","category-novidades","marcas-blanco-pt-pt"],"_links":{"self":[{"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/posts\/164539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/comments?post=164539"}],"version-history":[{"count":2,"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/posts\/164539\/revisions"}],"predecessor-version":[{"id":164541,"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/posts\/164539\/revisions\/164541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/media\/164518"}],"wp:attachment":[{"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/media?parent=164539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/categories?post=164539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/tags?post=164539"},{"taxonomy":"marcas","embeddable":true,"href":"https:\/\/dake.es\/pt-pt\/wp-json\/wp\/v2\/marcas?post=164539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}